HPI and Car Dealer survey reveals 86% unmotivated to buy in 2009
Leading vehicle information organisation, HPI, in association with the only glossy magazine for the motor trade, Car Dealer*, reveals that 41% of new car buyers say the cut in VAT is ‘unlikely’ to make them buy in 2009. The figures suggest that the government’s 2.5% VAT cut has failed to get Britain spending, especially as the reduction has the greatest impact on big-ticket items such as cars.
Daniel Burgess, Automotive Director at HPI comments says: “Confirming our worst fears, measures to incentivise buyers to the new market are failing. In total, a staggering 86% of those we surveyed reported that the VAT cut had not motivated them to consider a new car purchase, adding to the intense pressure already faced by the motor industry. In fact, consumers are more likely to be wooed by the many special offers and promotions car dealers are running in a bid to boost business.” Read the rest of this entry »
All, Buying advice |


