HPI and Car Dealer survey reveals 79% could be wooed by bargain prices and attractive finance deals
A third of consumers say only job security would make them buy a car this year, according to the latest survey from leading vehicle information organisation HPI, in association with Car Dealer, a prominent magazine for the motor trade. Despite news of global economic recovery plans, the recession clearly continues to impact on home soil, with people’s buying decisions swayed by their head and not their heart.
Daniel Burgess, Automotive Director at HPI comments, “No one will be surprised to see that 79% of those surveyed regard lower prices as the most likely influence on their buying decisions and over two thirds said the credit crunch means they are more likely to buy used instead of new. This is despite a focus on the new and nearly new car market by the Government with its Act on CO2 campaign and the introduction of a used car scrappage scheme. Interestingly, the most popular incentive was ‘buy one, get one free’, catching 32% of the vote from consumers. However, 31% say that cheap finance would encourage them to visit a showroom.” Read the rest of this entry »
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